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Apple TV, the good, the bad and the ugly - Toronto Dude

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September 3rd, 2010


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12:57 am - Apple TV, the good, the bad and the ugly
Since its release, Apple TV has been a very disappointing product, its adoption is a reminder of the Mac in the 90s really, where the very few religious fans had it, the rest really didn't look at it.
With the recent surge in Apple's market penetration, they wanted to revisit the whole thing with Apple TV. And with Google TV coming to the market making a serious threat, there is no better time to do it but now.
The world was anticipating a major shift in strategy. To my disappointment I did not see anything new or exciting in the new product. The only thing that might increase its adoption is the NetFlix integration, which can also help Netflix as well. However Netflix is already available on XBox, PlayStation and Wii, in addition to their own boxes. So not sure why would people buy Apple TV over the others.
The bad part is Steve's attitude that he wants to erase the web. he said that people don't want the web on their TV. I be go differ here, people do want the web, because it can really enrich the viewing experience. The web these days is part of the entertainment, so we all have to bring our laptops, stream stuff from the web to our TVs, why not have the TV show these things right off the bat. And I was quite impressed by the Google TV experience. I might be in the minority, but I think that would be a product would spend money to buy. But certainly not the Apple TV.
Another announcement is that Apple TV will no lease shows for .99 cents. While this might sound cheap, Amazon has been selling many of the same shows for the same price, so why rent when you can buy for the same price, it never expires, and you can watch it for as many times as you want on as many devices as you want.

Anyway, that was truly a major disappointment, and I think it shows that Steve now wants to fight both the Web and Cable companies, which is really not smart thing to do. So the battle becomes between Google that wants to bring these two together, and Apple that wants to kill both. I think Google will win this battle hands down, and Apple will be bogged down in a trench war that will never end.

Hopefully Steve will change his mind on this one just like he did with tablets.
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